eCommerce Store Marketing Strategy Consultation

Scope of Service:

Market Analysis and Brand Positioning:

• Detailed analysis of market trends and competitor strategies.
• Identifying unique selling propositions (USPs) and positioning your store effectively in the education market.

Target Audience Identification:

• Defining and understanding your target customer segments.
• Customising marketing messages to resonate with your specific audience.

Multichannel Marketing Strategy Development:

• Developing a comprehensive marketing plan that includes various channels like social media, email marketing, content marketing, and more.
• Strategies for leveraging each channel effectively to reach and engage your audience.

Content and Campaign Planning:

• Guidance on content creation that aligns with your brand and appeals to your target audience.
• Planning and executing promotional campaigns, including special offers, seasonal promotions, or product launches.

Digital Advertising:

• Strategies for effective use of digital advertising platforms, including Google Ads, social media ads, and retargeting campaigns.

SEO and Online Presence Enhancement:

• Advice on optimizing your eCommerce store for search engines.
• Enhancing your online presence through organic and paid strategies.

Performance Monitoring and Analytics:

• Setting up metrics and KPIs to monitor the success of your marketing efforts.
• Analysing data to make informed decisions and optimise the marketing strategy.

Additional Services (Optional):

• Ongoing marketing campaign management and support.
• Social media management and content creation.
• Advanced analytics and reporting for deep insights.