Advanced SEO Optimisation for eCommerce Product Pages

Scope of Service:

Keyword Research and Optimisation:

• Comprehensive analysis to identify high-performing keywords relevant to your educational products.
• Integration of these keywords into product titles, descriptions, meta tags, and URLs for enhanced search engine visibility.

Content Enhancement:

• Optimisation of product descriptions to be engaging, informative, and SEO-friendly.
• Implementation of SEO best practices in content creation to improve search rankings.

Image Optimisation:

• Ensuring all product images are high-quality, appropriately tagged, and optimised for fast loading speeds without compromising on quality.

Meta Data Optimisation:

• Crafting compelling meta titles and descriptions for each product page to improve click-through rates from search engine results.

Structured Data Implementation:

• Utilising schema markup to provide search engines with detailed product information, enhancing rich snippets in search results.

Link Building for Product Pages:

• Developing an internal link structure to improve the authority of product pages and external link building strategies to increase page relevance.

Performance Analysis and Reporting:

• Regular monitoring of product page performance in search rankings, with detailed reporting and analysis.
• Continuous adjustments based on performance data to ensure ongoing optimisation.

Additional Services (Optional):

• Comprehensive SEO audit of the entire eCommerce site.
• Ongoing SEO management and consultancy.
• Integration of SEO tools and analytics for continuous performance monitoring.

Ideal for:

Educational institutions and businesses aiming to enhance the online visibility and discoverability of their educational products, courses, and merchandise on Zoho Commerce.