Live Session: 14 April 2021- 10h00 - 11h00 (GMT+2)
In this session we cover the basics of getting started with personalisation on an institutional website and online learning platforms. Craft sophisticated student journeys and learn more about the insights that drive student engagement.
Session Agenda
In this session we cover:
- Defining goals for personalisation
- Using funnel analysis to define the intended outcome of the student journey
- Use heatmaps to monitor the effectiveness of student registration and course page
- Use session recording to evaluate student engagement
- Creating a personalised student experiences with "nudges"
Who should attend
- Brand Managers
- Marketing Professionals
- Online Course Creators
- Instructional Designers
- Student Experience Managers
Certificate of Attendance
All attendees will receive a certificate of completion at the end of the session.