Marketers of this generation are completely in-the-know of the fact that mobile devices are governing the performances of their email campaigns. A sizeable section of your audience opens your emails on their mobile phones and this trend can’t be ignored. While ‘Responsive Templates’ cater largely to engage the mobile audience, your email call-to-action (CTA) is the one that determines conversions. So definitely, everything from the design to the placement of these CTAs shouldn’t be overlooked.
Owing to the importance of these mobile CTAs, here’s our tip:
P.S. From our experience, we can suggest that a height of 40 pixels and above is the apt touch-target size for a CTA button.