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‘Tis the season to be jolly! Everyone loves holidays, but even putting the general festive mood aside, it’s an especially great time of the year for brands. With a well thought out campaign, you’ll be able to connect with your audience and get a nice slice of year-end splurge.
The holiday campaigns are usually the last thing on your marketing calendar, and they can be tricky. Brands all around the world are going to come up with their own campaigns, and you’ll have to cut through all the noise and stand out, while still maintaining the festive mood. Given all of this, what makes a truly great holiday campaign?
Here are some tips and ideas from Mr Claus himself:
