The history of the Instagram algorithm
How the algorithm works
Interest
The Instagram algorithm predicts what posts you might be interested in based on past behavior. The more they think you’ll like that post, the higher it appears in your feed. This could potentially be based on image recognition analyzing the content of the posts you interact with.
This is similar to how the Facebook algorithm and the YouTube algorithm filter and recommend content. So, users who like comics are more likely to see comics at the top of their feed, and users who like cat videos are more likely to see cat videos on theirs.
Relationships
Timelines
Best practices for Instagram
1. Improve image quality
2. Publish more stories
3. Post more videos
4. Go live often
5. Work on your captions and hashtags
6. Run more contests
7. Post more often
8. Be proactive in engagement
A social media management tool can be of great help in this regard, as they sometimes come with monitoring features that help you monitor specific hashtags. Some tools will even allow you to repost content from another profile. This is a great way to share user-generated content onto your Instagram profile. All of this can not only get fresh eyes on your brand, but also leave a great impression.