• Boost Your Admissions and Registrations with 
    EduSales Funnels

    Whether you offer full qualifications or market and sell vocational courses, we can help you automate your marketing and sales processes and increase the visibility of conversions.

What is a Sales Funnel?

A sales funnel is the marketing term for the journey prospective students go through on the way to applying. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on an institutions' sales model.

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How does that work?

You start with a lot of prospective students (or parents) who may have heard of your institution or programmes. A smaller part of that group may want to learn more, and a smaller part of that group may actually contact you. As the process goes on, you're talking to fewer people who are more interested, until you end up with the people who become customers. Chart it out, and it looks like a funnel:
EduSales Funnels
The first phase of the EduSales funnel stages is called the “awareness” level, because it's where people first become aware of your institution or courses. They may hear about you from your advertising, social media, even word of mouth. How and why those people move down the funnel depends on the ability of your student engagement team or B2B Sales Teams. The leads in the middle and lower sales funnel stages are those that you want to pay the most attention to, because they've moved beyond awareness to interest.
Automate Your Admission and Registration Processes

Prospecting and marketing are all the things you do to get prospective students into the first of your sales funnel stages. Note that stages are broken into two or more steps wherever possible. A Career- or Qualification Selection engagement  could be called a single stage, but in real life it involves a lot of things: contacting the students, facilitating a consultation, and then following up. Whatever your own sales stages look like, the support you need in managing them will be the same.

How can an EduSales Funnel Help?

Throwing away the “no’s” too quickly

Throwing away the “no’s” too quickly

In Admissions, a "no" can often mean “not until later.” For example, a common objection for student relationship management (SRM) is this: “I'm just evaluating a few options first” This prospect is actually saying, “I’m interested, I see the value, but I can't take advantage of it at this moment.”

It’s tempting to dump this lead and move on to the next.

There’s a better solution: Build out an automated email follow-up campaign that speaks directly to this objection. Any time you encounter this problem, you can send that prospect information that seems designed just for them. A multi-month educational campaign may reduce their content anxiety and nurture them toward a sale. Yes, it’s work up front, but once finished, this campaign will work for you always.

Action Item

Look at the most common objections from your prospective students, and think about which can be turned around with helpful education and automated follow-up.  Where in your sales funnel are you dismissing prospects too quickly?

Follow-up fails

Follow-up fails

Are you following up as much as you should be? Probably not, says the Business News Daily:
  • 48% of sales reps never follow up with prospects
  • Only 10% of sales reps make more than three contacts with a prospect
  • Yet 80% of sales close between the fifth and 12th contact

That's a lot of follow-up fails. The challenge is easy to understand: Do I call new leads, or follow up with an old one for the sixth time? Persistence can feel like a waste of time, but the numbers prove otherwise.

But there’s a better solution: Emerging institutions may find help lies in a EduSales automation funnel. Instead of an either/or game, our automation software offers a both/and game. All your prospects get consistent and friendly emails and contacts at all stages, so you can save your personal attention for the day's hottest leads.
Action Item

Analyze your last 20 leads and count how many times, on average, you contacted a prospect. If you see follow-up fails, a marketing automation funnel can help.

Too slow

Too slow

Did you know that new leads are nine times more likely to convert if you follow up within the first five minutes after they express interest? Wait 30+ minutes, and your lead is 21 times less likely to turn into a sale.

You may be asking, “How the heck am I supposed to contact a prospective student within the first five minutes? That seems impossible.”

There’s a better solution: It's not impossible with EduSales Funnel management automation. Set up your system with the response you want, and it will be ready to send it immediately to any interested prospect—even the one who contacts you on Saturday at 3 am. As captured leads pass down the funnel, your sales automation platform can send added personalised emails that are just right for each moment.

We help you get the right message out at the right moment!

We help you respond to typical objections, send different materials at different times: testimonials from other students, videos showing how awesome your campus is, or just friendly check-in emails.

Now your EduSales funnel is giving you a boost at every stage: It responded within five minutes of their first contact, and that helped get you the chance to make your pitch. Now, after the pitch, you're ready to stay in contact and respond to objections in a friendly, targeted way. (And if they love the pitch, automation can help you stay in close touch until closing.)

We even throw in an enterprise grade Student Relationship Management solution. A great SRM has the power to pull in every piece of information you have in your database, so it can be used to make every email perfectly personal.

Can't I just "buy" a database?

Unfortunately not. We focus on compliance and the relevant privacy laws.

We help our client institutions become compliant in all aspects of their institutional processes. That includes local privacy laws including POPI and GDPR Compliance. Our EduSales Funnels and related marketing services allows us to help institutions generate their own verifiable "opt-in" leads.