What is a Sales Funnel?
A sales funnel is the marketing term for the journey prospective students go through on the way to applying. There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on an institutions' sales model.
How does that work?
Prospecting and marketing are all the things you do to get prospective students into the first of your sales funnel stages. Note that stages are broken into two or more steps wherever possible. A Career- or Qualification Selection engagement could be called a single stage, but in real life it involves a lot of things: contacting the students, facilitating a consultation, and then following up. Whatever your own sales stages look like, the support you need in managing them will be the same.
How can an EduSales Funnel Help?
We help you get the right message out at the right moment!
We even throw in an enterprise grade Student Relationship Management solution. A great SRM has the power to pull in every piece of information you have in your database, so it can be used to make every email perfectly personal.
Can't I just "buy" a database?
Unfortunately not. We focus on compliance and the relevant privacy laws.
We help our client institutions become compliant in all aspects of their institutional processes. That includes local privacy laws including POPI and GDPR Compliance. Our EduSales Funnels and related marketing services allows us to help institutions generate their own verifiable "opt-in" leads.