Student Experience is delighted to announce that Zoho has been recognised as a Visionary in 2022 Gartner Magic Quadrant for Sales Force Automation Platforms. This marks our twelfth consecutive appearance in this Magic Quadrant.

The growing competition in today’s marketplace has forced businesses to rethink their sales processes. Long sales cycles, cluttered data, and the lack of an effective lead nurturing process can cost them quality leads and promising deals. Sales force automation (SFA) is a crucial technology that helps overcome these challenges and also boosts productivity.

Zoho CRM was built from the ground up with the aim of making life easier for sales, marketing, and service teams in businesses of any size and segment. Its vast SFA capabilities enable you to focus on selling and leave other peripheral activities to automation. R&D is a core pillar of Zoho’s philosophy—which is why our team is constantly working on the next big innovation.

Some quick highlights from last year:

• Our major release last year, Canvas—the industry’s first no-code CRM design studio—received a great response from our users thanks to its flexibility and user-friendliness.  As of 2022, a total of 43,937 users have implemented Canvas.
• Our customer journey orchestration feature, CommandCenter has also doubled in active user count since its launch in 2020, from 3007 to 6422.
• We’ve also improved our existing Sandbox feature. Users can now create multiple sandboxes and even maintain a unified deployment log to track the changes from all their sandboxes. Even CommandCenter journeys can be tested in Sandbox before pushing changes to production.

Zoho Assist, the ultimate remote support tool, and Zoho CRM, a global multi-purpose CRM empowering over 250,000 businesses across 180 countries to convert more leads and customers, have joined hands. The best of both worlds now work together to redefine your business experience and provide your customers with unprecedented service.

Once you integrate Zoho Assist into your Zoho CRM account as a simple extension from the marketplace, you can initiate a remote support or screen sharing session seamlessly, securely, and directly from Zoho CRM. The integration allows you to be more flexible, fast, and efficient when managing your remote support solutions.

With the new Assist integration, helping your customers while working around your schedule is as easy as it gets. You can start an on-demand remote session to launch it immediately, or plan and execute a scheduled remote session with your contacts or leads.

You can even create and coordinate a remote session, and wait until later to assign leads and contacts to it.

Combining Zoho CRM’s versatile features with Assist’s ability for flexible and fast remote support opens up new avenues for efficiency. You can view the details of every remote session conducted, initiated, requested, and scheduled with your contacts and leads. Never miss a chance for follow-up and make sure you’re always on track. And that’s not all—you can even set customised reminders to make sure you never miss a scheduled session.

You can be a successful marketer or an expert trainer. You can be good at driving customer engagement. However, your skills managing and converting business leads are severely compromised when the technology you’re using to engage with your prospects is isolated from the system that aids in lead management. A recent study among sales and marketing professionals indicates that automating your lead capturing ecosystem results in a 3x increase in lead conversions and a 41% boost in revenue generation. This is why it’s vital that the virtual training software that helps you connect with your worldwide audience also comes with the unique ability to automate your CRM. And this is why we’ve integrated Zoho ShowTime with our popular customer relationship management application–Zoho CRM. 

Whether you’re inviting your customers to an onboarding webinar or qualifying potential leads from your training, ShowTime makes your life easier with this exciting new integration.

Let‘s take a look at a list of strategies and processes that will power your sales funnel and help you increase customer conversions. 

• Invite your focus group: When it comes to product training, it’s not enough to just have impressive content. It’s crucial that you also get it in front of the right audience. Picking the best client segment takes you closer to signing a deal, as they’re already interested in your offerings. To help with this, ShowTime now lets you invite a specific group of people from your CRM contact list to your webinars and trainings.

• Forge stronger relationship: Once you’ve assembled your target audience, your focus should be on presenting strong content. Establishing real-time interaction inside a virtual classroom should be the least of your worries. With robust live engagement features, ShowTime let’s you remotely build rapport as easily as you would face-to-face. 
• Make data-driven decisions: After your session ends, all the data about your registrants, attendees, and their level of engagement can now be populated in your CRM account, instantly. The customer insights drawn from this engagement data help you qualify your leads. You can then reconnect with those who are more likely to convert to paying customers.

A tightly integrated customer engagement strategy will undoubtedly be a prime factor in accelerating business growth. At the heart of it, ShowTime’s integration with Zoho CRM was designed to provide extraordinary convenience without comprising on a superior user experience.