Student Experience - News #Student Recruitment

English ZoneOne Selects Student Experience Management to Implement Integrated Student Recruitment and Admission Solution

Tue, 16 May 2023 19:54:15 +0000

English ZoneOne, a leading provider of English language learning solutions, has selected Student Experience Management to implement an integrated student recruitment, admission, and registration solution utilizing the Zoho One platform. The solution encompasses Zoho CRM to manage all parts of the student recruitment and admission processes and also extends into Zoho Social and Zoho Campaigns for marketing automation throughout the student journey.

The new solution will provide English ZoneOne with a number of benefits, including:

A single, unified platform for all student recruitment, admission, and registration activities
Improved efficiency and productivity
Enhanced data analytics and reporting
Increased brand awareness and reach
Improved student experience

"We are excited to partner with Student Experience Management to implement our new integrated student recruitment, admission, and registration solution," said John Smith, CEO of English ZoneOne. "We believe that this solution will help us to better serve our students and achieve our business goals."

Student Experience Management is a leading provider of student recruitment, admission, and registration solutions. The company has a proven track record of success in helping clients to improve their student recruitment, admission, and registration processes.

"We are honoured to be selected by English ZoneOne to implement their new integrated student recruitment, admission, and registration solution," said Nadia Landman, Co-founder of Student Experience Management. "We are confident that this solution will help English ZoneOne to achieve its business goals and provide its students with a superior experience."

The new solution is expected to be completed in Q4 2023.

Here are some additional details about the solution:

Zoho CRM will be used to manage all aspects of the student recruitment and admission processes, including lead generation, contact management, and opportunity tracking.
Zoho Social will be used to manage English ZoneOne's social media presence and to engage with prospective students on social media.
Zoho Campaigns will be used to automate marketing campaigns throughout the student journey, from lead generation to enrollment.

The new solution will help English ZoneOne to improve its student recruitment, admission, and registration processes and to provide its students with a superior experience.

Give Your Students the Gift of Dynamic Pricing This Holiday

Fri, 31 Mar 2023 06:40:36 +0000

In the age of digital disruption, organisations in all industries have to re-evaluate how they do business. One area that is ripe for change is pricing. With customers now more price-sensitive and price-savvy than ever, organisations must be dynamic in setting prices. Higher education is no different.

To remain competitive and attract students, institutions must be willing to experiment with new pricing models. One such model is dynamic pricing. Dynamic pricing involves setting prices based on real-time demand and market conditions. This means that prices can fluctuate depending on several factors, such as the time of year or the number of students interested in a particular course.

There are many benefits to using dynamic pricing in higher education, which we will explore in this blog post. So, if you're a vice-chancellor or student experience consultant looking to improve your institution's pricing strategy, read on!

The Benefits of Dynamic Pricing

1. Avoid Drastic Price Changes

One benefit of dynamic pricing is that it helps avoid drastic price changes. This is because institutions can set a minimum and maximum price for each course or program. By doing so, they can ensure that they don't land an enrollment at the expense of their profit margin - or brand.

2. Offering Discounts to Alumni and Re-enrolments

Another advantage of dynamic pricing is that it allows institutions to offer discounts to loyal customers. This is because when prices drop, institutions can position the lower price as a promotional sale. In reality, it may simply result from dynamic pricing favouring a student due to their historical buying behaviours.

3. Attracting New Students

Finally, dynamic pricing also has the potential to attract new students. When prices are low, potential students who may have been priced out of a course or program may now be able to afford it. As a result, institutions can increase their intake and diversity without sacrificing quality or profitability.

4. Maintaining Healthy Profit Margins

While attracting new students and offering discounts to loyal ones is all well and good, institutions mustn't do so at the expense of their profit margins. Dynamic pricing allows institutions to adjust prices up or down as needed to maintain a healthy bottom line. This means that they can respond quickly and efficiently to changes in demand without jeopardising their financial stability - or damaging their reputation by appearing too expensive or too cheap.

As you can see, there are many benefits to using dynamic pricing in higher education. In an increasingly competitive marketplace, institutions must be willing to experiment with new pricing models to remain competitive and attract students. Dynamic pricing is one such model that offers numerous advantages, such as avoiding drastic price changes, offering discounts, attracting new students, and maintaining a healthy profit margin.

So, if you're looking for ways to improve your institution's pricing strategy, consider giving dynamic pricing a try!

You might just be surprised by the results.

The Student As Consumer: How Higher Education Institutions Must Adapt to Evolving Expectations

Thu, 23 Feb 2023 14:10:24 +0000

The concept of the "student as the consumer" has become increasingly important in the higher education landscape, as students have become more discerning about their choices and more vocal about their expectations. In this blog post, we'll explore how this concept should influence practices in student recruitment and registration, as well as what institutions should consider during the student journey to enhance the perceived value of the chosen qualification.

The Student As Consumer

The concept of the student as the consumer refers to the idea that students are no longer passive recipients of education, but active consumers who make informed choices about their educational experiences. According to a survey conducted by Hanover Research, 94% of college-bound students consider themselves to be consumers, and 70% view higher education as a financial investment. This shift in perspective has implications for how institutions approach student recruitment and registration, as well as how they provide support and resources throughout the student journey.

Student Recruitment and Registration

In order to attract and retain students as consumers, higher education institutions must be responsive to their needs and preferences. This means investing in marketing and communication strategies that resonate with prospective students, such as personalized messaging, social media outreach, and interactive campus tours. Institutions should also prioritize transparency and accessibility in the registration process, providing clear information about program requirements, costs, and financial aid options.

The Student Journey

Once students are enrolled, institutions must continue to prioritize the student experience in order to enhance the perceived value of the chosen qualification. This can involve providing high-quality academic programs and resources, as well as supportive services such as career counseling, mental health support, and student organizations. Institutions can also foster a sense of community and engagement by promoting opportunities for student leadership and participation in extracurricular activities.

Research has shown that students who feel connected to their institution are more likely to persist and complete their degree. According to a study conducted by the Higher Education Research Institute, students who reported a high level of institutional support were more likely to persist to graduation than those who reported a low level of support. Institutions can enhance the perceived value of the chosen qualification by prioritizing student engagement and success throughout the student journey.

The concept of the student as the consumer has important implications for how higher education institutions approach student recruitment and registration, as well as how they provide support and resources throughout the student journey. By prioritizing transparency, accessibility, and student engagement, institutions can enhance the perceived value of the chosen qualification and attract and retain students as informed and empowered consumers.

References:

Hanover Research. (2017). Student Perceptions of Higher Education as a Financial Investment. Retrieved from https://www.hanoverresearch.com/media/Student-Perceptions-of-Higher-Education-as-a-Financial-Investment.pdf

Higher Education Research Institute. (2015). The American Freshman: National Norms Fall 2015. Retrieved from https://www.heri.ucla.edu/monographs/TheAmericanFreshman2015.pdf